When we began working on KFC we knew there was really only one thing we could do - bring Colonel Sanders back to life. Then, because that worked out so well, we decided to bring him back to life again and again and again. So far, he’s come back from the dead a half dozen times through the use of a rotating cast of Celebrity Colonels.
Sales are way up, we received a “Campaign Of The Year” honor, and I’ve gotten to hang out with a bunch of funny people dressed as the Colonel. No downside here.